6 Days to Business Intelligence

For more than 80 years, the Fine Arts Fund has focused on providing much-needed operating and project support for more than 95 arts organizations in the greater Cincinnati metropolitan area, including grants to a variety of small and mid-sized arts organizations, and assistance for programs that provide a diversity of arts experiences to greater-Cincinnati residents.

As with any organization, optimizing revenue production through effective business development and marketing is vitally important to the success of the Fine Arts Fund (FAF).  Historically measuring and managing Annual Campaign details such as incentives, donation levels, advertising campaigns, and account management details has been a very challenging and time-consuming task.  The primary challenge was that in order to see the latest results of the full campaign, and drill into campaign details, the FAF Campaign Director had to manually obtain the data from the various systems in use at the FAF and then manually compile these into a very complicated spreadsheet, from which he could view the results necessary in order to make any decisions, or changes related to sales or marketing.  This resulted in concerns over the accuracy and the timeliness of the information.  In some cases the results of a campaign component would not be available until after the entire campaign was completed, resulting in corrective action not (one year later). This process was highly prone to error and often took as long as a month to complete – delivering little insight into the current status of the organization’s annual campaign.

In just 6 days, LÛCRUM successfully implemented a solution that used the Fine Arts Fund’s existing data, infrastructure, and software to deliver robust, relevant, real time, information – providing a fact based guide for the future actions of the organization.  This solution dramatically reduced the time needed to obtain valuable insights while simultaneously increasing quality and relevance of the information.  In less than 1 week, LÛCRUM enabled the Fine Arts Fund to utilize information to make more effective use of its resources and more valuable business decisions, and in doing so demonstrated the power that information technology can bring to an organization.

LÛCRUM’s YourView Analytics enables customers to gain immediate insight into their business, using their existing data and infrastructure.  We deliver meaningful information in days, not weeks, months, or years – helping you to immediately realize the value of your data.

For more information about our work, contact us online or call (513) 241-5949 to discover how LÛCRUM can maximize the power of your data.